Arabic 
English 
With the rapid evolution in the digital world, Digital marketing has become a fundamental element in the success of companies and brand enhancement. The Bachelor's program in Digital Marketing at Virtex International University offers a comprehensive educational experience that integrates theoretical knowledge with practical application, Enabling students to develop innovative, data-driven marketing strategies, Understand consumer behavior in the digital environment, And effectively analyze marketing campaign performance.
The specialization focuses on providing students with advanced skills in marketing data analysis, search engine optimization (SEO), Digital advertising, Content marketing, And e-commerce, Enabling them to design and implement impactful marketing campaigns using the latest digital tools. The specialization also covers methods of interacting with customers through social media, Pay-per-click (PPC) advertising, Customer relationship management (CRM), In addition to email marketing and digital growth strategies.
The Bachelor's degree in Digital Marketing adopts a practical educational approach, Where students receive direct training on the latest digital platforms, And learn how to use digital analytics and artificial intelligence in making smart marketing decisions. Their strategic and creative thinking is also enhanced through case studies, المشاريع التطبيقية، And interaction with experts in the field of digital marketing.
The specialization is supervised by a select group of academics and experts in digital marketing, Who provide updated content that aligns with global market developments. The program also opens wide professional horizons for graduates, where they can work in digital marketing agencies, Global companies, Electronic platforms, Or establishing their own projects as independent digital marketing experts.
With the increasing need for digital marketing specialists, This specialization gives Virtex University students the opportunity to acquire skills and experiences that qualify them for success in the dynamic job market, Making them capable of innovating effective marketing solutions and enhancing company growth in the digital age.
Our Vision and Mission
Join us today. And be part of a new generation of digital creators capable of making an impact and growth in the competitive job market!
Our Vision
To be pioneers in digital marketing education globally, By qualifying professional cadres capable of innovating effective digital strategies, Analyzing marketing data, And leading digital transformation in evolving business environments, In a way that promotes sustainable growth and keeps pace with modern technological developments.
Our Mission
We are committed to providing a comprehensive academic program that combines theoretical knowledge and practical application, Aiming to enable students to skillfully design and manage digital marketing campaigns, Analyze consumer behavior in the digital environment, And employ the latest technologies such as artificial intelligence and big data analysis.
- Provide students with comprehensive knowledge about digital marketing, including e-marketing strategies, advertising campaign management, and analyzing consumer behavior in the digital environment.
- Develop analytical skills and smart marketing decision-making through the use of big data, digital analytics, and artificial intelligence to understand market trends and achieve the highest return on investment (ROI).
- Master search engine optimization (SEO) and content marketing, helping students improve brand visibility in search engines, and increase engagement with the target audience.
- Teach the latest digital advertising techniques, including pay-per-click (PPC) ads, sponsored social media ads, interactive video ads, and retargeting strategies to increase the effectiveness of marketing campaigns.
- Enable students to effectively manage social media by developing audience interaction skills, managing digital communities, and crafting creative content on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Prepare students for digital entrepreneurship by equipping them with the necessary skills to launch and manage their own projects or work as consultants in digital growth strategies.
- Enhance creative thinking and innovation in marketing, through developing new marketing strategies based on behavioral analysis and modern digital trends.
- Equip students with the ability to use modern tools and technologies such as Google Ads, Meta Business Suite, digital performance analysis tools, and Marketing Automation Tools.
- Develop brand-building strategies and customer relationship management (CRM) to ensure loyalty enhancement and achieve an outstanding user experience.
- Integrate artificial intelligence and digital analytics into marketing strategies, enabling students to analyze big data and predict market trends for smarter marketing decisions.
- Develop communication skills and professional marketing content writing, ensuring students' ability to create persuasive and impactful marketing messages.
- Qualify students to work in diverse professional environments such as digital marketing agencies, large corporations, e-commerce, the government sector, or freelancing as independent digital marketing experts.
- Teach students how to manage marketing budgets intelligently, to ensure maximum benefit from advertising spending and effectively achieve marketing goals.
- Enable students to understand modern trends in digital marketing such as Augmented Reality (AR) marketing, Influencer Marketing, and Data-Driven Marketing.
Teaching methods and strategy
Real case studies are integrated into the curriculum, Where students learn how to analyze marketing challenges, Make strategic decisions based on market data and customer behavior, And develop effective solutions for real problems.
Students participate in managing real digital marketing campaigns, Analyzing online advertising data, And creating digital content targeted for social media, Which enhances their ability to apply theoretical knowledge in real work environments.
• Interactive lectures based on presentations and interactive discussions about the latest digital marketing trends. • Workshops dedicated to analyzing successful marketing campaigns, And developing innovative marketing plans. • Group discussions on digital marketing strategies and global market challenges, To encourage critical thinking and innovation. • Applying real digital marketing solutions to solve marketing problems facing brands and companies in global markets.
What can you do with a Bachelor's degree in Digital Marketing?
A Bachelor's degree in Digital Marketing opens wide doors for you in the job market, where you can work in various fields including major corporations, marketing agencies, e-commerce, and even freelancing or entrepreneurship.
The Bachelor Digital Marketing specialization can help you become:
- Digital Marketing Specialist
- Digital Advertising Manager
- Marketing Data Analyst
- SEO Specialist
- Social Media Manager
- E-commerce Manager
- Content Marketing Specialist
- Customer Relationship Manager (CRM Manager)
- Email Marketing Specialist
- Pay-Per-Click (PPC) Analyst
- AI Marketing Specialist
- Digital Marketing Manager
- Digital Marketing Consultant
- Digital Entrepreneur
Get a consultation
Free now
Do you want to help?
+1 (984) 382-6080
Target Audience for the Digital Marketing Bachelor's Program
The Digital Marketing Bachelor's program targets ambitious students seeking excellence in the world of digital marketing, Whether they are beginners or professionals looking to develop their digital skills.
- High school graduates Students who seek to build a strong professional future in digital marketing
- Traditional marketing specialists Those working in traditional marketing who wish to transition to digital marketing, By developing their skills in paid advertising, Digital analysis tools, And achieving more precise and effective marketing results.
- Students wishing to continue their studies (bridging) Diploma holders or intermediate education certificates who wish to expand their knowledge in electronic marketing and digital commerce, Enabling them to improve their career opportunities in growing digital markets.
- Entrepreneurs and startup owners Entrepreneurs who need to develop successful digital marketing strategies, And build their brands, And increase their online sales using the latest marketing technologies.
- Individuals who aspire to become experts in marketing data analysis, search engine optimization (SEO), And implementing paid advertising campaigns (PPC) to achieve the best results in digital business environments.
Enhance your professional skills with international certifications
A globally recognized certificate that enhances your skills in online marketing, SE paid advertising on social media, and data analysis. This certificate is considered one of the most important certifications for professionals seeking to excel in digital marketing fields.
This certificate focuses on campaign management strategies on social media platforms, Including Facebook, Instagram, and Twitter. It provides graduates with practical skills in creating and analyzing effective advertising campaigns.
A specialized certificate in developing content marketing strategies, Effective content writing, Search engine optimization (SEO) and analyzing online content performance.
This certificate teaches you how to improve website rankings in search engine results using advanced SEO strategies and techniques, Enhancing your skills in attracting visitors and consumers online.
This certificate focuses on using Google Analytics tools to analyze website data and improve user experience. It helps you understand visitor behavior and improve marketing performance.
This certificate enhances your skills in creating effective advertising campaigns using Google Ads, Enabling you to reach your target customers and maximize your advertising budget.
Admission Requirements
- Regular admission: The student must have a high school diploma or its equivalent.
- Conditional acceptance : Vertex University may accept conditional admission for applicants until all paperwork is complete (terms and conditions apply in this category).
- English language proficiency if the language of instruction is English and the student passes the language test
- The student must meet the admission requirements for the Bachelor's degree in Digital Marketing.
- Submit original certificates with photocopies of the certificates.
- The student must fill out the online application for admission and registration at the university.
- The student must pay the registration and tuition fees.
- Sign a pledge to abide by all university rules and regulations.
Required Documents
- A color copy of the certificate issued by the student's country "Ministry of Education" for those who have a high school diploma.
- A color copy of the student's or family's ID card for matching.
- A color copy of the student's passport.
- Portrait photo (6*4)White color background.
- Complete the registration data and sign it by the student.
Requirements for Obtaining Bachelor in Digital Marketing Specialization
| Number of Credit Hours Required to Complete the Bachelor Degree | 120 Minimum Required Credit Hours |
|---|---|
| Number of Required Academic Semesters | 8 Academic Semesters |
| Number of Semesters per Year | 3 Semesters |
| Annual Credit Hours | 45 Credit Hour |
| Semester Duration | 8 to 10 weeks |
| Expected Duration to Complete the Program | 2 years 8 months |
Advantages of this system.
- Complete a bachelor's degree in less than 3 years instead of the traditional 4 years
- Flexible distribution of materials throughout the year allowing learning to continue without long interruptions
- A condensed but fast-paced schedule that allows you to finish quickly. It is ideal for students who want to enter the job market quickly
*This system was designed at Vertex University to enable students to obtain their university degree in a shorter time while maintaining the quality of education and the efficiency of the academic process.
Want to get more information?
Register your details and we will contact you as soon as possible
Frequently Asked Questions about Bachelor Digital Marketing
Yes, yes. Each student is assigned an academic advisor to monitor the study plan and provide academic support when needed.
Yes, yes. Studies can be postponed for one or more semesters according to university conditions.
Yes, yes. The programs include applied projects and virtual or field practical training in real work environments.
The primary language is English, with explanatory support in Arabic for some courses.
Yes, yes. The university offers a flexible study mode that allows organizing studies alongside work or family commitments.
Yes, yes. Students with a diploma in a related field can apply for the bridging program after evaluating academic equivalencies.
Yes, yes. You can apply for any of the master's programs in the College of Business Administration or other related colleges.