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In a world witnessing rapid changes in market trends and consumer behavior, Understanding marketing from a strategic and scientific perspective has become a necessity for anyone seeking to make a mark in this field. The Business School at Virtex University offers a Ph.D. in Marketing program, Which aims to qualify experts capable of developing innovative marketing models and strategies that meet the needs of changing markets and enhance the competitiveness of companies and institutions.
The program is distinguished by an integrated academic curriculum that includes advanced studies in market research, Statistical models, And modern marketing strategies. Students learn how to design and implement high-level marketing research, Analyze market trends, And provide data-driven insights that help companies make more accurate and effective marketing decisions.
The program is not limited to theoretical study only, But provides an applied research experience, Where students work on projects and case studies, both virtual and real, in collaboration with local and global institutions and companies in their country. This experience gives them the opportunity to understand actual marketing challenges and develop implementable strategies that contribute to improving company performance and increasing market share. The program also pays special attention to ethical and professional aspects of marketing, Focusing on concepts of social responsibility, Sustainable marketing, And ethics in advertising and public relations.
The program is taught by a select group of academics and experts in the field of marketing, Who have research and practical experiences in major global companies and institutions. Virtex University also provides an advanced educational environment that supports research innovation, Using the latest analytical and technological tools, Giving students an integrated educational experience that combines scientific research and practical application.
After graduation, Ph.D. holders in Marketing have distinguished career opportunities, Where they can work in academic settings as faculty members and researchers, Or take leadership positions in marketing departments of major companies, Or work as specialized consultants in developing innovative marketing strategies. They can also contribute to marketing research centers, Or launch their own projects in marketing and consulting. This academic degree opens new horizons for those seeking to make real change in the world of marketing.
Our Vision and Mission
Be at the heart of marketing decisions... The Ph.D. in Marketing at Virtex University makes you an expert in market analysis, Brand leadership, And designing impactful strategies that change the shape of competition in the world.
Our Vision
Qualifying marketing experts capable of developing innovative strategies and in-depth market analysis, To lead change in business environments and academic settings.
Our Mission
Empowering researchers to design advanced marketing solutions based on scientific research, Making an actual impact on brands and consumer behavior globally.
- Develop advanced knowledge in marketing through the study of modern theories and methods.
- Prepare researchers capable of producing pioneering scientific research that contributes to the development of marketing practices.
- Enhance critical understanding of marketing concepts and their application to real market problems.
- Stimulate innovation in marketing strategies through applied and experimental research.
- Integrate quantitative and qualitative research methods to study consumer behavior and markets.
- Analyze the impact of digital and technological transformations on traditional and modern marketing methods.
- Develop new marketing models that help solve challenges facing companies and brands.
- Enhance multidisciplinary research by integrating marketing with economics, psychology, and social sciences.
- Qualify academic leaders who can teach in business schools and contribute to the development of university education.
- Prepare experts in marketing consultancy who can provide strategic solutions to companies and institutions.
- Analyze the impact of socially responsible marketing on companies and consumers.
- Develop innovative pricing and promotion strategies that help companies achieve competitive advantages.
- Lead research in brand management and develop models for measuring brand value.
- Develop strategic market analysis skills to help companies make more effective marketing decisions.
- Enhance critical and applied thinking in marketing to keep pace with rapid changes in business environments.
- Link marketing research to practical applications through collaboration with companies and institutions.
Teaching methods and strategy
The Marketing Ph.D. program from Vertex University takes you on an in-depth research journey to explore marketing challenges in global markets, where the study relies on analyzing real experiences to extract lessons from successful and failed campaigns. Through this approach, students gain the ability to develop innovative marketing strategies, understand consumer behavior, and utilize advanced analytics for data-driven decision-making. The program also focuses on integrating artificial intelligence and modern technologies to enhance marketing performance and improve customer experience, qualifying graduates to lead marketing transformations in both academic and global corporate settings.
The Marketing Ph.D. program from Vertex University offers you a unique opportunity to work on applied projects that simulate real challenges faced by companies in the marketing world. Through developing integrated marketing strategies, analyzing consumer behavior, and studying the impact of data on marketing decisions, you will acquire advanced skills in strategic and creative thinking. The program also encourages the use of the latest research tools and modern technologies to ensure the delivery of innovative marketing solutions that enhance brand effectiveness in local and global markets.
The Marketing Ph.D. program at Vertex University adopts an advanced educational methodology that combines theoretical interaction and practical application to ensure the preparation of researchers and specialists at the highest academic and professional levels. The program includes interactive lectures, case studies from global markets, and analytical workshops focusing on understanding consumer behavior, developing marketing strategies, and brand management. Group discussions and practical problem-solving are also encouraged, giving students an integrated view of the real challenges companies face in managing marketing on a large scale, and enabling them to innovate effective solutions and keep pace with developments in local and global markets.
What Can You Do with a PhD in Marketing?
The PhD in Marketing program from Virtex University qualifies its graduates for diverse positions in the modern market, Include:
Prepare to be the next marketing decision-maker!
- University Professor in Marketing
- Marketing Researcher
- Market Research Manager
- Strategic Marketing Consultant
- Brand Manager
- Marketing Data Analyst
- Digital Marketing Manager
From Academic Researcher to Marketing Innovation Leader!
- Head of Marketing Department
- Pricing and Product Strategy Manager
- Neuromarketing Specialist
- Customer Relations Manager
- International Marketing Manager
- Reputation Management and Public Relations Specialist
- Entrepreneurship and Marketing Consultant
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Target Audience for the Marketing Ph.D. Program
The Marketing Ph.D. program targets a diverse group of individuals aspiring to enhance their skills and knowledge in this growing field. Target groups include:
- Those who have a Master's degree in Marketing or Business Administration and have completed their Master's degree and want to delve deeper into academic research or develop their strategic skills at a higher level, Whether in teaching or leading marketing strategies in institutions.
- Academics and researchers in marketing interested in university teaching and conducting scientific research in marketing, Such as university professors and lecturers. They need a Ph.D. to deepen their knowledge, Publish pioneering research, And contribute to the development of modern marketing strategies.
- Marketing managers and executives in large companies who seek a deeper understanding of markets and the development of research-based strategies and advanced analysis. The Ph.D. helps them make strategic marketing decisions and analyze market trends more accurately.
- Consultants and marketing experts who provide marketing consultations to companies and want to excel with advanced academic qualifications. The Ph.D. enables them to improve their analytical capabilities, Provide research-based marketing solutions, And increase their credibility in the field.
- Founders and executives who want to develop their businesses based on research-driven marketing strategies and make precise decisions. The Ph.D. helps them understand consumer behavior, improve marketing plans, and enhance company growth.
Enhance your professional skills with international certifications
Focuses on data analysis, consumer research, and studying market trends, helping to develop research-based marketing strategies.
Awarded to those with experience in marketing, covering integrated marketing strategies, brand management, and consumer behavior.
Qualifies specialists to develop advanced marketing strategies based on market understanding, competitor analysis, and designing effective marketing plans.
Focuses on building brand identity, enhancing brand loyalty, and developing marketing strategies that achieve sustainable success.
Provides expertise in expanding brands to global markets, dealing with different cultures, and designing strategies suitable for international environments.
Focuses on qualifying leaders in the marketing field, enhances strategic management skills, market analysis, and making impactful marketing decisions.
Admission Requirements
- Regular admission: The student applying for the doctoral program must have a bachelor's degree and a master's degree from an accredited university or from the student's country.
- The applicant must have a bachelor's and master's degree in Marketing, business administration, Data Science, or any related specialization from an accredited university.
- Proficiency in English if the language of instruction in the program is English, with passing the approved language test.
- Conditional Admission: The university may offer conditional admission to applicants until all admission requirements are completed (terms and conditions apply to this category).
- Submission of official documents including original bachelor's and master's certificates and transcripts, with certified copies.
- Completing the electronic application form through the university's admission and registration portal.
- Payment of registration fees and tuition fees as per university regulations.
- Adherence to university rules and regulations by signing an official pledge.
Required Documents
- A color copy of the bachelor's and master's certificates issued by the student's country "Ministry of Higher Education".
- A color copy of the student's or family's ID card for matching.
- A color copy of the student's passport.
- A personal photo (6*4) with a white background.
- Complete the registration data and have it signed by the student.
Requirements for Obtaining PhD in PhD in Marketing Specialization
| Number of Credit Hours Required to Complete the PhD Degree | 36 Minimum Required Credit Hours |
|---|---|
| Number of Required Academic Semesters | 4 Academic Semesters |
| Number of Semesters per Year | 3 Semesters |
| Annual Credit Hours | 45 Credit Hour |
| Semester Duration | 8 to 10 weeks |
| Expected Duration to Complete the Program | 1 year and 8 months |
Advantages of this system.
- Complete the Master's in a short time: The program can be completed in a year and a half instead of two or three years.
- Flexible distribution of courses: Courses are distributed throughout the year, allowing for continuous learning without long interruptions.
- Intensive schedule: Enables quick completion of studies, suitable for students who wish to enter the job market as quickly as possible.
*This system was designed at Vertex University to enable students to obtain their university degree in a shorter time while maintaining the quality of education and the efficiency of the academic process.
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Frequently Asked Questions about PhD PhD in Marketing
Not necessarily, But it's preferred that the Master's degree is related to the required specialization. Applications are comprehensively evaluated, Taking into account the applicant's academic background, practical experience, and research interests.
Yes, yes. Vertex University offers all Doctorate programs through full e-learning (100% Online), Ensuring high-quality academic interaction through virtual lectures, Research sessions, And direct supervision via electronic platforms.
Certainly. A specialized academic supervisor is assigned to each Doctoral student, Based on the research topic and scientific interests, To ensure appropriate scientific support and supervision during the thesis preparation phase.
The curriculum includes introductory courses in scientific research, Advanced methodologies, Specialized topics related to each program (Management, Accounting, Finance), Followed by preparing a comprehensive research project and concluding with the defense of the Doctoral thesis.
Yes, yes. All Doctorate programs at Vertex University are internationally accredited, And certificate holders are allowed to apply for equivalency with international accreditation bodies, As well as use them in applying for academic and professional positions.